Lofty ambitions are often hindered by financial restrictions. But with dropshipping, starting a business has never been more affordable. All the tools you need to start selling online are at your disposal—and they're practically free.
Starting an online store in 14 days
The challenge is to launch an eCommerce business with $0 and earn $65 in the next 14 days.
All the tools mentioned offer a free 14-day trial. After 14 days, you can either pay $65 for the tools and continue to build the business or try something else.
Your goal is to make sales, so don’t get obsessed over details. In most cases, the first store name and banner design are good enough. Do it and ship it. Make sure you launch your Shopify store as quickly as possible and focus on generating sales. You can always make changes later.
What should you sell?
When choosing a product, people often fall into one of two categories.
On a whim, with little consideration, which ends up wasting a lot of time and effort for no results.
By spending weeks looking for a perfect product idea, but probably choosing one of the first ones you thought of.
For the purposes of this challenge, try to be somewhere in the middle. You have to validate your product's potential with data, but don’t get stuck always looking for something better. Dropshipping allows you to quickly switch between ideas, so if your first one proves to be unsuccessful, you can easily try another one later.
Browse other stores
I always look for product ideas on other stores and social shopping sites.
When you browse other stores, look at their offerings, best selling lists, and promoted products. Many stores have a tremendous amount of data and employ entire departments to organize their sales and pick their products. Use that information to your benefit.
Browse social shopping sites
- Set up an account on sites like Wanelo, Fancy, and Pinterest and look at what's popular in different categories.
- There are hundreds of millions of products on those platforms and people often overlook these sites in their research. They are extremely valuable.
When researching each product idea, take into consideration a few factors:
Avoid broad categories
People are already exposed to thousands of offers daily. Look to supply niche products that are underserved by the larger players in the market. For example, there is no specific interest group for a normal belt, but you can easily tell that cycling gear will resonate well with cycling enthusiasts. Look for niches like plus size women’s clothing, fitness leggings, or yoga accessories.
Look for products you can sell for less $60
With a retail price range of $40 to $60, the profits are relatively good and the conversion rate is usually higher because the purchase requires less consideration by the buyer.
Follow product trends
Use Google Trends to see what products are trending and to check the demand of your product ideas. Look for products that are increasing rather than decreasing.
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